Communicating a sustainable fashion story in-store
Using the Traceability platform designers turn the story behind their outerwear collection into a mobile-friendly experience. This enables them to communicate the brand’s sustainable and quality-driven approach to fashion. One that shoppers can access in-store at the tap of a phone.
Alongside an uncompromising design aesthetic, designers are committed to sustainability and ethical sourcing throughout the supply chain. They want to communicate to shoppers their close relationships: from sourcing leather in the US to production in Italy.
Engaging sustainable fashion shoppers in-store
Designers want to understand how best to showcase the positive impact behind her work. They need a way to deliver their content in-store and post-purchase: as a story that can live on in the accessories themselves.
A mobile-optimized story delivered at the tap of a phone
Using the AutoBlock Product Journey tool, designers bring to life the processes of their supply chain, turning them into bite-sized mobile-friendly experiences. At each stage their ethical suppliers verify their participation in the process. This radical supply chain transparency supported by evidence builds trust with shoppers.
Differentiating through positive impact at the point of sale
Designers can now build a value-driven connection with shoppers by communicating the story behind their collection. By making accessible the positive impact of their work they can differentiate their products at the point of purchase.
ENGAGING SHOPPER VALUES
“73% of millennials in the US are willing to pay more for products from companies committed to positive social and environmental impact.” AutoBlock enables designers to deliver content - supported by data and evidence - that resonates with these values in-store and even after purchase.
A REPUTATION FOR INNOVATION
Designers have always been an innovator. Incorporating this technology into her products is an exciting development and continues to make her business stand out to buyers.
ONE STORY, MANY CHANNELS
Now that designers have collated their story and impact with all of their partners, they can easily share it across all her key channels. AutoBlock allows them to embed it on their website, share it through a link as well as across social media.
AutoBlock is a Blockchain and Artificial Intelligence technology incubator located in Cambridge, MA, USA. AutoBlock provides innovative technology solutions for the Supply chain industries.
AutoBlock has been operating for the past six year in Cambridge in the Kendall Square area located right across Massachusetts Institute of Technology Sloan school of Business. AutoBlock is the largest Blockchain technology Meetup group in the Boston area with 4000 members and holds community meetings every Thursday evening from 6-PM at the Cambridge Innovation Center located at One Broadway, Cambridge, MA 02142